R.I.P the Best, Affordable Custom Website Design Company. Ugly Sites Can Make Money Too

You must be wondering what the hell this person is talking about. Especially after wailing out so much in many a previous post about why we should, by default, have some good professionals etching out a grand website for a business. Believe me, I still stand by what I said earlier.

But, there still are exceptions. Exceptions, that possibly had not cared to hire the supremest of the design industry or, may be, had failed to get the best out of the best website design company hired. Exceptions, that, by definition, have broken all the rules followed by every good custom website design company, and still is making huge money. They are famous by business and don't care how they look. They are the sites that look ugly, but still manage to warm up their pocketbook. And we are left with a question – do aesthetics really matter for a website?

Although exceptions don't make a rule, here's a list of such sites on the World Wide Web:

eBay:

The eBay site is hideous. The logo is even more unappealing. Things were even tackier back in the 1990s when this e-commerce platform had haphazardly stuck banners, buttons and the childish, primary color inspired logo everywhere over the site. The site has changed a lot since then. It's more clean and clear now with better navigability. But, still and all, the logo, although popular, is still an eyesore.

But, here's the reason behind such unorganized, willy-nilly a site – eBay wants you to redirect to product pages with all haste. Time's money and no one better than eBay portrays it so well. Who cares hiring the best custom website design company when the profits are already huge without it?

PlentyOfFish:

No, it doesn't sell fish. In fact, it's a dating site popular in the States and Canada. It's free and has 76,000,000 registered users as of February, 2014. And apparently, PlentyOfFish probably has never cared to bother about the site aesthetics, let alone hiring a great or even, at least, a good affordable website design professional for that cause. But again, does it matter? No, it doesn't. The site's earning plenty, anyway.

Google:

I had saved it for later. So, how much has the site really changed since its birth? Surprisingly, only subtly. It's not interested in turning flashy, nor is it inclined toward some layered, complex design. Keep it simple – this is the only rule the Google site follows. To designers, the site, according to rule, is ugly. There's nothing creative about it. But, the rest of us know how famous it is – the undisputed king of all search engines. And yes, it's earning billions.

Low maintenance is not always bad. Like the popular saying goes – “all that glitters ain’t gold.” But, of course, this certainly doesn't mean you should forget about my earlier posts.